After the lull of the 1849 gold rush, California began to re-brand itself as the land of sunshine and plenty, promoting oranges, lush land, and beautiful scenery. However, crossing the rocky and sierra mountain ranges in a horse-drawn carriage proved too great a barrier for many.
The completion of the first of many transcontinental railway in 1869 opened up access to the state for a great many, and California capitalized on the opportunity. City halls, real estate agents, and even a railroad hotelier put forth publications advertising the perpetual warmth and bounty of California.
The items and links below further explore this relationship.